"That doesn’t mean online advertising will become any easier to master. “Now, if you want to be an online marketer, you have to operate like you’re in a NASA control room,” acknowledged Wilson — with buying spread over different types of digital media and devices and tracking multiple sets of analytics. The media world is fragmenting, and it’s only going to get worse. “We’re not all just on Google and Yahoo any more,” said Wilson."

MediaPost Publications Union Square Founder: New Online Ads Will Employ ‘Native Monetization’ 09/27/2011

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