"We hear from clients all the time that the new businesses soliciting them are confusing, and no one understands what they claim they’re doing. On top of that, most buyers and brand advertisers are a lot savvier than we in digital give them credit for. Young companies, take note: media buyers see the word “algorithm” and they have questions. At this stage of the game, a good media buyer knows that some companies hide behind the word when they can’t show an actionable model. It isn’t enough to just say you have a fancy algorithm – you have to be able to explain how and why it works."

Stop Hiding Behind Your Algorithm | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

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