Hello, I'm Taylor. I'm an early-stage VC at kbs+ Ventures and a professional business photographer at Narratively. I love experiments, projects, big ideas, little adventures, and common sense. This blog is a mixture of writing and photography, as well as curated greatness from around the web. People seem to like it. See the archives here.
"If we continue to base our paid media buys on only the paid media metrics, we are only measuring 1/3 of the value generated. These results leave so much value on the table and we believe there should be a better KPI suited specifically for social. Adaptly has taken on this challenge and developed a new system that measures all three channels collectively (paid, earned and owned)."
Introducing Adaptly Momentum: Combining Paid, Earned, and Owned Social Media Metrics
Truly excited to see Adaptly (a kbs+ Ventures portfolio company) announce a new metric, called Momentum, to help brands “evaluate how different marketing initiatives impact the overall brand performance across all mediums whether it’s paid or organic, online or offline.”
More here.
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