"I’ve been a content Jet Blue passenger for several years flying the AUS -> JFK route a number of times, but this promotion honestly changed my perception of the airline. It motivated me to actually spend hours analyzing their flight schedules to find interesting destinations. Even if I hadn’t booked the pass, the promotion created value for Jet Blue. I now know that they fly to Bogotá, Colombia among many other exciting destinations on Jet Blue. Can you realistically put a price on marketing that good?"

Jet Blue’s Strategy Behind the All You Can Jet Pass | The Strategy Blog | The Strategy Blog, Edited by Will Dearman

Also see How to Book an Awesome Travel Itinerary, about how Will booked his travel using the Jet Blue Pass.

Notes / Permalink