Hello, I'm Taylor. I'm an early-stage VC at kbs+ Ventures and a professional business photographer at Narratively. I love experiments, projects, big ideas, little adventures, and common sense. This blog is a mixture of writing and photography, as well as curated greatness from around the web. People seem to like it. See the archives here.
"In the near future a large percentage of online impressions and IPs will become location‑aware to a much higher degree, which I personally feel is going to revolutionize online advertising. The demand-side platforms (DSPs) will be able to look at all these different IPs with real context and meaning, because someone like PlaceIQ can take an IP and say, “I can tell you the exact context of this user, in terms of where they live, or their neighborhood.” I can assign a bunch of in‑home demographics, types of cars they own, the likely places they spend their time, if they have kids or not, etc. - all in a scalable and privacy‑friendly way because you’re not necessarily doing it about an individual. You’re still doing it at a slightly aggregate level."
Segmenting Location-Aware, Advertising Opportunity With PlaceIQ CEO McCall
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