Hello, I'm Taylor. I'm an early-stage VC at kbs+ Ventures and a professional business photographer at Narratively. I love experiments, projects, big ideas, little adventures, and common sense. This blog is a mixture of writing and photography, as well as curated greatness from around the web. People seem to like it. See the archives here.
"Path to purchase helps to understand the interplay between consumer preferences, desired shopping experience, and the heuristics that shoppers use (which behavioral economists should study more) to get through a trip in a reasonable amount of time. Path to Purchase will inform recency-based planning much more than purchase funnels will. Also, even the words on purchase funnels feel old-school. someone said to me, in the era of social media, maybe the key things are “discover, discuss, decide”—not words the funnel-ists use."
A comment by Joel Rubinson on Path to Purchase // NoahBrier.com
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