"Direct-to-fan offerings is more than a platform. It’s an actual business model and marketing strategy and it’s unclear if the labels have actually figured that part out yet. Yes, they’re adopting platforms and they’re taking steps in the right direction — so let’s give them some credit. But until they really understand what fans want and how to better help musicians provide it, setting up a “direct-to-fan” platform won’t make a big difference."

Major Record Labels Sorta, Maybe Embracing Direct-To-Fan Projects | Techdirt

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