"Virtual goods elegantly fill up the demand curve for an offering. In other words, they accommodate customers who can happily spend hundreds or thousands of dollars (“Whales”, in Vegas parlance) without having to give up mainstream users (who can still be valuable as evangelists beyond the fact that they give the whales someone to play with)."

Tony Wright on how to evaluate a paid iPhone app ideavia Buster Benson

I’d never thought of virtual goods in exactly this way, but it makes sense.

(via dianakimball)

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