"Which is why my advice for anyone trying to succeed on the web is, make the highest-end product you can, and then target the tiny handful of people- the microaudience- who are likely to buy it. Forget the masses. Targeting the latter is too much like trying to win the lottery- though great when it happens (however unlinkely), there are just too many damn variables outside your control."

“the high-end microaudience”: the most likely way to make money on the internet | gapingvoid

At least for art.  And for businesses?  Targeting potential paying customers is obvious.  Just don’t expect the masses to be your potential market: identify your “addressable market” and go from there.

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